Category Archives: S-E-O

Creating SEO-Friendly Articles

How to Write Perfect, SEO-Friendly Articles

When creating killer SEO-friendly content for your blog site or website, there are two essential factors to consider: first, how to produce quality content that will engage, captivate, and ultimately drive conversions; and second, how to make that information readily available to a broad audience.

How to Write Perfect, SEO-Friendly Articles | Digital Marketing ProfessionalsAs the majority of web traffic originates from search engines, developing content that is optimised for search engine visibility is one of the very best ways to get your name out and into the world. While traditional marketing may have thought about these two matters separate, they are increasingly part of a unified content strategy. Search Engine Optimisation is now an increasing factor in the early stages of producing content and its a must that it translate flawlessly in the writing of your topics.

Although these aims “quality content and high search engine exposure” may seem at odds with each other, it’s vital to your marketing success to start considering them part of a holistic goal. Yes, your content should be well-written, dynamic, and filled with important information for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content from obscurity and get it in front of a new readership. But today’s audiences are wise, and simply peppering your post with keywords will only serve to turn readers off.

What Makes An Article Great?

What Makes An Article Great? | Digital Marketing ProfessionalsWhile really great writing can’t be taught, good writing most definitely can. As an online marketer, you are ultimately a storyteller, communicating the story of your label through different mediums and re-framed for different audiences. Now all you have to do is convert this skill to the page. Here are some best practices for creating impressive, fascinating short articles:

Take Advantage Of Genuine Examples:
Absolutely nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when talking about a product’s success or concentrating on one client’s story. Identify points of connection in news or popular culture to offer your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.

Don’t Hide Your Voice:
One of the very best things you can do for your business is to give it a special voice. Do not be afraid to be funny (if you are funny), wacky, even a little bit weird. It can be helpful to read the piece aloud to see if it sounds like you. Your real voice is among your greatest assets. Yes, you have to follow the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your product or service.

Know Your Audience:
Your blog site is not your journal, nor is it an inter-office memo. Make certain you choose language suitable for whomever you’re dealing with. If you’re writing for a larger audience, steer clear from lingo. Keep paragraphs short and on-point, and section of difficult-to-understand material into digestible bits of information. Include links to examples that will help illuminate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will be able to get from your work.

Writing for SEO:
With those suggestions in mind, crafting an excellent short article should be basic. Now to deal with the next piece of the puzzle: getting your content seen. Along with cross-posting and social media, optimising your content for search engines is a proven way to position your work before a new audience. By optimising your content to appear more frequently in search engine suggestions, you will be increasing both the recognition and trustworthiness of your company.

Some Methods to Build Good SEO-friendly Content include:

Methods to Build Good SEO-friendly Content | Digital Marketing ProfessionalsChoose Organic Keyword Terms:
Incorporating highly visible, popular Search Engine Optimisation keywords into your posts is one of the best ways to drive up your rankings. Major warring: these keywords need to be incorporated in a manner that feels natural to the subject matter. They mustn’t stand apart or be disconcerting to the reader. Readers, especially those who put in a great deal of time in the digital world, are incredibly capable of noticing if you’ve simply stuffed your work filled with words you hope will drive up visibility.

Keyword Positioning:
Make certain you optimise the placement of keywords in your SEO posts by putting them in your titles and subtitles. Make a hierarchy of keywords and use the most search for terms up front. Make certain to use your most important keywords in the title.

Pictures:
Include images with alt text to get your page appearing in image searches too. Images will likewise separate the text in an effective way. Image-driven content is getting increasingly more play as a digital marketing technique and it is particularly matched to viral content.

With these tips in mind, you should be on your way to a greater SEO ranking in no time; and, at the same time, you’ll be enhancing your online reputation as a quality content provider. Win-win for your business.

Great Website Design | Digital Marketing Professionals

The Six Parts Of A Successful Business Website

Building a business website from scratch can be a draining, thrilling and scary all at once.

As soon as you have found a product and created your brand, it’s time to craft a powerful web site. With a lot of platforms, apps and integrations to select from, the majority of people do not know where to start. Through the process of launching over 80 websites over the years, I have work with marketing people, design firms, outsourced to contractors along with hired in house. Regardless of the approach, I have identified 6 elements that every business site should have in order to be successful.

1. Great Website Design

Great Website Design | Digital Marketing Professionals

Great Website Design | Digital Marketing Professionals

Amongst the first things on your job list is to design a good website. How visitors are able to navigate through your website is a vital factor in converting sales. Designers frequently get carried away with colours, fonts and flashy graphics that might distract from your product and interfere with the flow of your site. The design must be user-friendly and user-intuitive– it is the individual customer who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when creating your website.

2. A Clear Call To Action

Guide your visitors through the buying procedure, and convert them into paying customers. Regardless of what you are trying to accomplish, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and get rid of any possible distractions that could keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to find how such frank approaches sway people’s choice to buy. Don’t be afraid to be direct with your call to action.

3. A Story Page

It’s important to establish a connection between your brand and the consumer. A great way to do this is by telling your brand’s story on your site. People like to understand who they are purchasing from, and the credibility of a story is a perfect bridge. A free research tool to utilise is television commercials. It’s a great example of people telling their stories then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product then skill-fully tell a story about how they once took their kid to the river and wished they had a product like this at the time.

Do your prospective online consumers have children? Do they remember wonderful times they had with their loved ones on outings? They likely can identify positive times in their lives that make them think of your product positively. Share details about the creators, why you started the business and your mission. This allows customers to make a connection to the brand name, and in turn creates a sense of trust and familiarity with you and your product.

4. Organic Search Ranking

SEO | Digital Marketing Professionals

SEO | Digital Marketing Professionals

Think of your long-term SEO strategy when building your website so that you can increase your organic search results. Making the effort to established the correct page titles, product descriptions and meta tags can make a big difference in the organic search results down the road. Among the most important things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.

Another great method is establishing a blog. A blog allows you so to write short articles surrounding your service or products that will rank on search engines for key terms.

5. Social Proof

Transparency plays a big role in website conversion rates. One of the best ways to display the real people behind the brand is to include social media into your website. You can include social media feeds to your homepage or just simply link to your social media channels. In an effort to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and day-to-day images from social media helps enhance brand identity as well as trust.

I also suggest displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to include user-generated reviews of your service or products.

6. Mobile Responsiveness

Mobile Responsiveness | Digital Marketing Professionals

Mobile Responsiveness | Digital Marketing Professionals

Having a website that is mobile responsive is the most important thing for a company. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen approximately 60% increase in mobile traffic across my websites over the past few years. For this reason, it is vital that your website is optimised for mobile so that you are not missing out on sales opportunities.

Remember, your website is supposed to function as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, enthusiastic clients. Help guide them down the funnel, and present them with the details, personal stories and brand trustworthiness that they need to make buying decisions. There are no guarantees in life, but if you apply these 6 tips for website success, your business or brand will surly grow in the years ahead.

The Best Tips Available For Search Engine Optimisation

Search Engine Optimisation: How To Improve Your Search Ranking!

How To Improve Your Search Ranking! | Digital Marketing Professionals

How To Improve Your Search Ranking!

Search engine optimisation seeks to enable business to increase their visibility and therefore, increase their business profits. By customising your content to suit the search keywords that are used by their target audiences, websites can realise the benefits of it. This article provides more information about search engine optimisation and how it can be used.

Create unique content on your site to get found. Think about what everyone else is saying in your field and say it in a different, more powerful way. You don’t want to blend in and under your competitors by writing something similar to what they do. You’ll probably never get found that way. Keep your writing fresh.

As you begin to learn about SEO, you will run across terms like frames. Frames can be an attractive feature for your site, but they also cause your site to load very slowly and will make the spiders have to work extra hard to crawl your pages. If you do have frames on your site, make sure you also have a few pages offering “no-frames” content.

Gaining Higher Search Engine Rankings | Digital Marketing Professionals

Gaining Higher Search Engine Rankings

When it comes to gaining higher positions in search engine rankings, you have to focus on relevancy. You can only raise your position if the search engines notice that your site is valuable to to visitors. Just solely relying on SEO will not help your ranking, you need to provide great content that will aid your viewers too.

Successful search engine optimisation can be accomplished by integrating a site map into your website. This enables search engines to find other pages in your site other than the homepage easily and, thus, enhances your presence on search engines. Be sure to link each page of your website to your site map.

Let viral marketing do some of the dirty work for you. Allowing your readers to post reviews and comments is an easy way of bringing your search engine rating higher. Search engines have favourable views of sites that allow commenting and reviewing, so using this method can easily bump you up a few points.

A good rule of thumb for proper search engine optimisation is to include your keywords and keyword phrases in your HTML title tag. Your title tag is among the most important places to have your keyword as they are strongly weighed by search engines. They are the most appropriate place for you keywords for the highest level of optimisation.

SEO | Digital Marketing Professionals

SEO | Digital Marketing Professionals

When getting ready to place your advertisement on the internet, you will need to know how keyword density, frequency and proximity all affect search engine ranking. Make sure you do your research, so that you are marketing your company in a way that will bring about more business than you are currently getting.

To summarise the main ideas of the article, search engine optimisation is simply an effective formula for customising your website to get top ranking for your website during keyword searches. By understanding the processes of search engines and key words, you can use that information to be able to launch your website and business to great heights.

Search Engine Optimisation Company

You Can Succeed With Search Engine Optimisation With Great Tips

Search Engine Optimisation | Digital Marketing Professionals

Search Engine Optimisation

One of the biggest reasons that there’s such a draw to working online is that the format seems to be very beginner-friendly. However, only a few aspects are beginner-friendly, such as start-up costs and the variety of markets to choose from. Something like search engine optimisation takes a skilled hand, so brush up on this skill by reading these tips.

Consider search engine optimisation as a way to enhance your internet advertising. Search engine optimisation allows you to take advantage of keyword searches on websites like Google, bringing your page closer to the top of the results for targeted content. This way, you’ll reach broader audiences and maximize your advertising expenditures.

Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, the link to your site in the author resource box will result in higher search engine rankings for your site. If someone uses your article from a directory, that’s even better.

When using SEO keyword-finding resources, be sure that you are always creative in your efforts. You do not need to search specifically for well-known words or phrases. Instead, create categories and phrases and see what people are really searching for. This way, you may be able to find a widely searched phrase that has very little competition.

Search Engine Optimisation | Digital Marketing Professionals

SEO | Digital Marketing Professionals

To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. A large part of search engine optimisation isn’t just getting visitors to your site, its having them return and spend time on your webpages. Not only will these additional traffic increase your sales, but the search engines will increase your ranking.

As you begin to employ the tactics you have learned here, you will be able to expand on your efforts as your skills increase. Proper SEO can have a snowball effect. Once you get the ball rolling in the right direction, it can gain size and speed. You’ll only have to deal with maintenance once you learn the game.

Search Engine Optimisation Company