Building a business website from scratch can be a draining, thrilling and scary all at once.
As soon as you have found a product and created your brand, it’s time to craft a powerful web site. With a lot of platforms, apps and integrations to select from, the majority of people do not know where to start. Through the process of launching over 80 websites over the years, I have work with marketing people, design firms, outsourced to contractors along with hired in house. Regardless of the approach, I have identified 6 elements that every business site should have in order to be successful.
1. Great Website Design
Amongst the first things on your job list is to design a good website. How visitors are able to navigate through your website is a vital factor in converting sales. Designers frequently get carried away with colours, fonts and flashy graphics that might distract from your product and interfere with the flow of your site. The design must be user-friendly and user-intuitive– it is the individual customer who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when creating your website.
2. A Clear Call To Action
Guide your visitors through the buying procedure, and convert them into paying customers. Regardless of what you are trying to accomplish, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and get rid of any possible distractions that could keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to find how such frank approaches sway people’s choice to buy. Don’t be afraid to be direct with your call to action.
3. A Story Page
It’s important to establish a connection between your brand and the consumer. A great way to do this is by telling your brand’s story on your site. People like to understand who they are purchasing from, and the credibility of a story is a perfect bridge. A free research tool to utilise is television commercials. It’s a great example of people telling their stories then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product then skill-fully tell a story about how they once took their kid to the river and wished they had a product like this at the time.
Do your prospective online consumers have children? Do they remember wonderful times they had with their loved ones on outings? They likely can identify positive times in their lives that make them think of your product positively. Share details about the creators, why you started the business and your mission. This allows customers to make a connection to the brand name, and in turn creates a sense of trust and familiarity with you and your product.
4. Organic Search Ranking
Think of your long-term SEO strategy when building your website so that you can increase your organic search results. Making the effort to established the correct page titles, product descriptions and meta tags can make a big difference in the organic search results down the road. Among the most important things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.
Another great method is establishing a blog. A blog allows you so to write short articles surrounding your service or products that will rank on search engines for key terms.
5. Social Proof
Transparency plays a big role in website conversion rates. One of the best ways to display the real people behind the brand is to include social media into your website. You can include social media feeds to your homepage or just simply link to your social media channels. In an effort to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and day-to-day images from social media helps enhance brand identity as well as trust.
I also suggest displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to include user-generated reviews of your service or products.
6. Mobile Responsiveness
Having a website that is mobile responsive is the most important thing for a company. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen approximately 60% increase in mobile traffic across my websites over the past few years. For this reason, it is vital that your website is optimised for mobile so that you are not missing out on sales opportunities.
Remember, your website is supposed to function as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, enthusiastic clients. Help guide them down the funnel, and present them with the details, personal stories and brand trustworthiness that they need to make buying decisions. There are no guarantees in life, but if you apply these 6 tips for website success, your business or brand will surly grow in the years ahead.