Author Archives: ScottyF

Creating SEO-Friendly Articles

How to Write Perfect, SEO-Friendly Articles

When creating killer SEO-friendly content for your blog site or website, there are two essential factors to consider: first, how to produce quality content that will engage, captivate, and ultimately drive conversions; and second, how to make that information readily available to a broad audience.

How to Write Perfect, SEO-Friendly Articles | Digital Marketing ProfessionalsAs the majority of web traffic originates from search engines, developing content that is optimised for search engine visibility is one of the very best ways to get your name out and into the world. While traditional marketing may have thought about these two matters separate, they are increasingly part of a unified content strategy. Search Engine Optimisation is now an increasing factor in the early stages of producing content and its a must that it translate flawlessly in the writing of your topics.

Although these aims “quality content and high search engine exposure” may seem at odds with each other, it’s vital to your marketing success to start considering them part of a holistic goal. Yes, your content should be well-written, dynamic, and filled with important information for your audience, but none of that matters if its lost in the search engines ranking abyss.

A high SEO ranking can pull your content from obscurity and get it in front of a new readership. But today’s audiences are wise, and simply peppering your post with keywords will only serve to turn readers off.

What Makes An Article Great?

What Makes An Article Great? | Digital Marketing ProfessionalsWhile really great writing can’t be taught, good writing most definitely can. As an online marketer, you are ultimately a storyteller, communicating the story of your label through different mediums and re-framed for different audiences. Now all you have to do is convert this skill to the page. Here are some best practices for creating impressive, fascinating short articles:

Take Advantage Of Genuine Examples:
Absolutely nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when talking about a product’s success or concentrating on one client’s story. Identify points of connection in news or popular culture to offer your reader a frame of reference. These positive stories will stay with them longer than facts or numbers.

Don’t Hide Your Voice:
One of the very best things you can do for your business is to give it a special voice. Do not be afraid to be funny (if you are funny), wacky, even a little bit weird. It can be helpful to read the piece aloud to see if it sounds like you. Your real voice is among your greatest assets. Yes, you have to follow the standard of professionalism appropriate for your industry, but the more you sound like a human, the more people will want to engage with you by re-posting, commenting, and finally, by buying your product or service.

Know Your Audience:
Your blog site is not your journal, nor is it an inter-office memo. Make certain you choose language suitable for whomever you’re dealing with. If you’re writing for a larger audience, steer clear from lingo. Keep paragraphs short and on-point, and section of difficult-to-understand material into digestible bits of information. Include links to examples that will help illuminate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find appealing and cut everything else. The more focused you are, the more your audience will be able to get from your work.

Writing for SEO:
With those suggestions in mind, crafting an excellent short article should be basic. Now to deal with the next piece of the puzzle: getting your content seen. Along with cross-posting and social media, optimising your content for search engines is a proven way to position your work before a new audience. By optimising your content to appear more frequently in search engine suggestions, you will be increasing both the recognition and trustworthiness of your company.

Some Methods to Build Good SEO-friendly Content include:

Methods to Build Good SEO-friendly Content | Digital Marketing ProfessionalsChoose Organic Keyword Terms:
Incorporating highly visible, popular Search Engine Optimisation keywords into your posts is one of the best ways to drive up your rankings. Major warring: these keywords need to be incorporated in a manner that feels natural to the subject matter. They mustn’t stand apart or be disconcerting to the reader. Readers, especially those who put in a great deal of time in the digital world, are incredibly capable of noticing if you’ve simply stuffed your work filled with words you hope will drive up visibility.

Keyword Positioning:
Make certain you optimise the placement of keywords in your SEO posts by putting them in your titles and subtitles. Make a hierarchy of keywords and use the most search for terms up front. Make certain to use your most important keywords in the title.

Pictures:
Include images with alt text to get your page appearing in image searches too. Images will likewise separate the text in an effective way. Image-driven content is getting increasingly more play as a digital marketing technique and it is particularly matched to viral content.

With these tips in mind, you should be on your way to a greater SEO ranking in no time; and, at the same time, you’ll be enhancing your online reputation as a quality content provider. Win-win for your business.

Great Website Design | Digital Marketing Professionals

The Six Parts Of A Successful Business Website

Building a business website from scratch can be a draining, thrilling and scary all at once.

As soon as you have found a product and created your brand, it’s time to craft a powerful web site. With a lot of platforms, apps and integrations to select from, the majority of people do not know where to start. Through the process of launching over 80 websites over the years, I have work with marketing people, design firms, outsourced to contractors along with hired in house. Regardless of the approach, I have identified 6 elements that every business site should have in order to be successful.

1. Great Website Design

Great Website Design | Digital Marketing Professionals

Great Website Design | Digital Marketing Professionals

Amongst the first things on your job list is to design a good website. How visitors are able to navigate through your website is a vital factor in converting sales. Designers frequently get carried away with colours, fonts and flashy graphics that might distract from your product and interfere with the flow of your site. The design must be user-friendly and user-intuitive– it is the individual customer who will make the purchase, after all. Concentrate on the end goals of high conversions and purchase rates when creating your website.

2. A Clear Call To Action

Guide your visitors through the buying procedure, and convert them into paying customers. Regardless of what you are trying to accomplish, whether it is creating leads, making sales or telling a story, catch your visitors’ attention and get rid of any possible distractions that could keep them from moving down the funnel process. Avoid confusing your customers by showing them exactly what you want them to do. Use language like, “Click here”, “Shop now” and “Watch our story.” You would be surprised to find how such frank approaches sway people’s choice to buy. Don’t be afraid to be direct with your call to action.

3. A Story Page

It’s important to establish a connection between your brand and the consumer. A great way to do this is by telling your brand’s story on your site. People like to understand who they are purchasing from, and the credibility of a story is a perfect bridge. A free research tool to utilise is television commercials. It’s a great example of people telling their stories then relating right back to the product is the people on the Home Shopping Network. See how they introduce the product then skill-fully tell a story about how they once took their kid to the river and wished they had a product like this at the time.

Do your prospective online consumers have children? Do they remember wonderful times they had with their loved ones on outings? They likely can identify positive times in their lives that make them think of your product positively. Share details about the creators, why you started the business and your mission. This allows customers to make a connection to the brand name, and in turn creates a sense of trust and familiarity with you and your product.

4. Organic Search Ranking

SEO | Digital Marketing Professionals

SEO | Digital Marketing Professionals

Think of your long-term SEO strategy when building your website so that you can increase your organic search results. Making the effort to established the correct page titles, product descriptions and meta tags can make a big difference in the organic search results down the road. Among the most important things you can do is get third-party websites to link back to your site, which helps increase your organic search rankings.

Another great method is establishing a blog. A blog allows you so to write short articles surrounding your service or products that will rank on search engines for key terms.

5. Social Proof

Transparency plays a big role in website conversion rates. One of the best ways to display the real people behind the brand is to include social media into your website. You can include social media feeds to your homepage or just simply link to your social media channels. In an effort to be professional, companies sometimes sound as though they are run by artificial intelligence robots rather then people. Including fun, relatable copy and day-to-day images from social media helps enhance brand identity as well as trust.

I also suggest displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to include user-generated reviews of your service or products.

6. Mobile Responsiveness

Mobile Responsiveness | Digital Marketing Professionals

Mobile Responsiveness | Digital Marketing Professionals

Having a website that is mobile responsive is the most important thing for a company. If your website traffic is driven by digital marketing, chances are most visitors are on mobile devices. I have personally seen approximately 60% increase in mobile traffic across my websites over the past few years. For this reason, it is vital that your website is optimised for mobile so that you are not missing out on sales opportunities.

Remember, your website is supposed to function as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, enthusiastic clients. Help guide them down the funnel, and present them with the details, personal stories and brand trustworthiness that they need to make buying decisions. There are no guarantees in life, but if you apply these 6 tips for website success, your business or brand will surly grow in the years ahead.

The Best Tips Available For Search Engine Optimisation

Search Engine Optimisation: How To Improve Your Search Ranking!

How To Improve Your Search Ranking! | Digital Marketing Professionals

How To Improve Your Search Ranking!

Search engine optimisation seeks to enable business to increase their visibility and therefore, increase their business profits. By customising your content to suit the search keywords that are used by their target audiences, websites can realise the benefits of it. This article provides more information about search engine optimisation and how it can be used.

Create unique content on your site to get found. Think about what everyone else is saying in your field and say it in a different, more powerful way. You don’t want to blend in and under your competitors by writing something similar to what they do. You’ll probably never get found that way. Keep your writing fresh.

As you begin to learn about SEO, you will run across terms like frames. Frames can be an attractive feature for your site, but they also cause your site to load very slowly and will make the spiders have to work extra hard to crawl your pages. If you do have frames on your site, make sure you also have a few pages offering “no-frames” content.

Gaining Higher Search Engine Rankings | Digital Marketing Professionals

Gaining Higher Search Engine Rankings

When it comes to gaining higher positions in search engine rankings, you have to focus on relevancy. You can only raise your position if the search engines notice that your site is valuable to to visitors. Just solely relying on SEO will not help your ranking, you need to provide great content that will aid your viewers too.

Successful search engine optimisation can be accomplished by integrating a site map into your website. This enables search engines to find other pages in your site other than the homepage easily and, thus, enhances your presence on search engines. Be sure to link each page of your website to your site map.

Let viral marketing do some of the dirty work for you. Allowing your readers to post reviews and comments is an easy way of bringing your search engine rating higher. Search engines have favourable views of sites that allow commenting and reviewing, so using this method can easily bump you up a few points.

A good rule of thumb for proper search engine optimisation is to include your keywords and keyword phrases in your HTML title tag. Your title tag is among the most important places to have your keyword as they are strongly weighed by search engines. They are the most appropriate place for you keywords for the highest level of optimisation.

SEO | Digital Marketing Professionals

SEO | Digital Marketing Professionals

When getting ready to place your advertisement on the internet, you will need to know how keyword density, frequency and proximity all affect search engine ranking. Make sure you do your research, so that you are marketing your company in a way that will bring about more business than you are currently getting.

To summarise the main ideas of the article, search engine optimisation is simply an effective formula for customising your website to get top ranking for your website during keyword searches. By understanding the processes of search engines and key words, you can use that information to be able to launch your website and business to great heights.

Mobile Friendly Websites

Promoting Your Business Through Smartphone Innovation

Promoting Your Business Through Smartphone

Promoting Your Business Through Smartphone

You would certainly never imagine having a dirty showroom front. The very same is true for site visitors to your site. An adverse experience can only produce an undesirable result.

Visitors to your website through a mobile phone either already or will certainly pretty soon surpass the site visitors from a desktop computer. In fact a shocking 2/3 of community searches are executed on a smart phone. Smart phone users now expect the sites they see to be mobile friendly.

3 REASONS A MOBILE WEBSITE IS IMPORTANT TO YOUR BUSINESS.

1. MOBILE PHONE FRIENDLY SITES POSITIVELY EFFECT CUSTOMER ATTITUDES
Mobile web design
 creates a positive experience for your mobile visitor’s right from the minute they decide to visit your website. Usually 74 % of people will abandon your unfriendly website after waiting for more than 5 seconds. Internet design for mobile incorporates creating a smaller sized optimised screen display. As a result mobile websites load about 10 times faster than a standard web site. This will considerably lower the really high bounce rate experienced by non-mobile optimised sites.
2. SMARTPHONE USE IS EXPLODING, IT ‘S TIME TO PREPARE
Functions of mobile web design consist of click-to-call, click-to-map and mobile friendly contact forms. Current research studies have revealed that 61 % of site visitors to mobile websites end up calling that business. With results like that it’s no wonder companies all over the world are accepting mobile website design.

Digital Marketing Professionals

Taking Action On A Mobile Friendly Website

3. CONSUMERS TAKE INSTANT ACTION ON MOBILE-FRIENDLY SITES
Good website designers make mobile websites that can immediately upgrade from your desktop website to your mobile website. Undoubtedly each business has various needs. We recommend finding a website builder that are skilled in website for mobile.

Mobile Friendly Websites

Web Development Sydney

Helpful Web Design Tips For Anyone To Use

Web Design Tips | Digital Marketing Professionals

Web Design Tips

Web design is an extremely complex topic. There are people who go to school for years learning about nothing but web design. In addition, due to the fact that the Internet is constantly evolving, information on web design is also constantly updated. However, in order to have a successful website, knowledge of web design is required, and that is where this article can help. This article provides several useful web design tips that everyone should know.

Make sure your site passes the NoScript test. Download the NoScript extension in Firefox and test it on your site to see if it is still readable. Some content is unable to work without the proper scripts.

Let visitors search throughout your website.

If those visiting your site are looking for something specific, the first thing they will look for is a search box. If there isn’t one, visitors will probably leave your site rather quickly. Put the search box in the upper right hand corner of the page because this is usually the first place people look for one.

Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.

Web Development Sydney | Digital Marketing Professionals

Web Development Sydney

The amount of information available on web design is immense. In fact, as mentioned earlier, some people go to school and study it for years. Web design is very important because it can determine whether your website is successful, and therefore, it is critical that you have a good understanding of it. Follow the advice provided in this article as you build or improve your website, and always look for ways to learn more about web design.

Web Development Sydney

Video Marketing Services

How To Begin A Successful Video Marketing Campaign

Digital Marketing Professionals

Begin A Successful Video Marketing Campaign

If you are looking to market your business, you probably can’t afford to make too many mistakes with your ad campaign. Consider the many benefits of video marketing and how direct communication can work for your business needs. The following article will offer you great tips on using video marketing to advance your business potential.

When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.

Consider what others are wanting when they are searching for videos.

Most people are looking for something entertaining as well as informative. If you are explaining how to do something, use inflections as you talk and give information that others may not know. It is also beneficial to show how to do something while talking.

When you are making a video, do not focus on what it looks like. Many times you will not get a great return on a very large investment. Even large corporations, like Dell, have been successful with simple demos made by employees.

Digital Marketing Professionals

Video Marketing

While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes time for videos to rank organically in search engines, so they need a push to let people know they exist.

Marketing can be highly competitive and unforgiving; despite all the effort and money you put into it, you might end up getting little in return. Video marketing, however, can really turn it around. Make a really good ad and it can be seen by many people and even used over and over. Why not get started right away?

Video Marketing Services

Social Media Marketing Companies

Social Media Marketing Will Not Be Difficult To Learn About

Social Media Marketing | Digital Marketing Professionals

Social Media Marketing

If you still use traditional ways of marketing, you’re business is not going to get very far. More than a fad, social media is a powerful, new marketing tool for connecting with your current and potential customers. This article contains a number of marketing tips to improve your social media presence.

Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need.

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

A store-front that is user-friendly can be made using social media marketing. A Facebook storefront can supplement your external website, and make it easier for users to travel from one to the other. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. Real Facebook enthusiasts love to stay on the service whenever possible; this way they can patronize your store without leaving Facebook and heading to your website.

Digital Marketing Professionals

Never Spam Your Followers

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Using social media marketing can be very beneficial to a business, if the right strategies are employed. Use the tips shared here and you can find success with your social media marketing endeavours.

Social Media Marketing Companies

Search Engine Optimisation Company

You Can Succeed With Search Engine Optimisation With Great Tips

Search Engine Optimisation | Digital Marketing Professionals

Search Engine Optimisation

One of the biggest reasons that there’s such a draw to working online is that the format seems to be very beginner-friendly. However, only a few aspects are beginner-friendly, such as start-up costs and the variety of markets to choose from. Something like search engine optimisation takes a skilled hand, so brush up on this skill by reading these tips.

Consider search engine optimisation as a way to enhance your internet advertising. Search engine optimisation allows you to take advantage of keyword searches on websites like Google, bringing your page closer to the top of the results for targeted content. This way, you’ll reach broader audiences and maximize your advertising expenditures.

Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, the link to your site in the author resource box will result in higher search engine rankings for your site. If someone uses your article from a directory, that’s even better.

When using SEO keyword-finding resources, be sure that you are always creative in your efforts. You do not need to search specifically for well-known words or phrases. Instead, create categories and phrases and see what people are really searching for. This way, you may be able to find a widely searched phrase that has very little competition.

Search Engine Optimisation | Digital Marketing Professionals

SEO | Digital Marketing Professionals

To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. A large part of search engine optimisation isn’t just getting visitors to your site, its having them return and spend time on your webpages. Not only will these additional traffic increase your sales, but the search engines will increase your ranking.

As you begin to employ the tactics you have learned here, you will be able to expand on your efforts as your skills increase. Proper SEO can have a snowball effect. Once you get the ball rolling in the right direction, it can gain size and speed. You’ll only have to deal with maintenance once you learn the game.

Search Engine Optimisation Company

Reputation Marketing Services

Everything You Need To Know About Reputation Management

Reputation Management | Digital Marketing Professionals

Reputation Management

Reputation is essential in business, and a bad one can make things worse for you. This is where you need to understand how to make sure that you manage your reputation, so you don’t have to worry about your business going bad. Read the article that follows for some great tips to help you maintain a solid business reputation.

To help build your company’s reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites that allow you to check your product’s or company’s name to ensure that it is not used by someone else.

If you use social media sites, you need to be able to track the success of each post. There are several programs available online to help you track mentions of your business. These programs will also informs you of when a user shares your post with his friends and family members.

You can monitor your business reputation by doing online searches for your business. This can give you an idea of what people see when they search for you. Make sure you pay special attention to both the web results and image results. The images will show you what graphics are tied to your company online.

Reputation Management | Digital Marketing Professionals

Reputation Management

Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of the search engines.

You should now realise the importance of your business’s reputation in determining its success. If you make a mistake, you could ruin your business. Use the advice you’ve been given here, and it will soon become second nature to you. In no time, you will see real improvements as a result of your better reputation.

Reputation Marketing Services

What is Network Marketing?

In Need Of Network Marketing Advice? Here It Is

When done properly, a well-constructed network of accomplished and motivated associates can be the deciding factor in the relative success or failure of your business and sales success. Use the helpful information found in this handpicked selection of tips and tricks to build your perfect marketing network to drive sales volume.

Digital Marketing Professionals

Network Marketing Advice

Talk to each person before you agree to an interview. During the phone conversation you can decide whether the person is worth your time or not. Don’t drive for hours to meet someone you know in advance you don’t want to work with. Save time for both of you by politely rejecting the application over the phone.

A large part of your success in network marketing will depend on your ability to work independently and stay motivated. Your rate of success, and in fact whether you succeed at all, will depend entirely on your discipline. One of the best ways to stay motivated is to set goals. You should initially set goals that you know you can accomplish and then continue by setting bigger and bigger goals. Having fixed goals can keep you working, and meeting those goals will encourage you to try harder.

Network marketing  | Digital Marketing Professionals

Network marketing 

Funding for your new network marketing career should not come from a loan. Network marketing is a risky field to go into as it’s not entirely based on how hard you work. The market has to be there to “sell” to so you can build your downline and make a profit. Losing your home isn’t worth it!

Now that you have brushed up on the best and brightest of the online network marketing tips that the internet has to offer, look for new and exciting ways to apply that knowledge to your own business venture. Remember these words of advice as you start to build up your own successful network.

What is Network Marketing?